Prints, products and pricing OH MY!!!

While trying to control the millions of ideas in my head (after all, I am an artist) for template designs and photo effects, I'm trying to work on my pricing. This is not as easy as it sounds. My best friend says I stress it too much but if you want to stay for the long haul, this is very important. After all, we still wanna make money right? Products, packages,events....my head is swimming! I wanna get it right. I don't wanna be just another person whose prices seemed like a good idea at the time and fails. Reading about pricing and the industry is confusing, I feel like yelling HELP!!!!!! at the top of my lungs sometimes! I want business, I don't want my prices to scare people away, but equipment, supplies, gas these things cost money and they add up. Software,lenses,lighting is very expensive! I wanna do this right, have a good reputation so....for now the list continues! Boy being an artist is a lot of hard work!